A sector facing
Climate change is a reality. It causes changes in the phenology of the vines, the composition of the grapes, the typicity of the wines, but also in the consumers’ tastes. It is a danger for all the actors of the wine industry.
Our ambition is to be a link between research and winemakers. The scientific community has studied the impacts of climate change on the vine and has identified innovations and paths for the future. Our report will present these scientific results to winegrowers in a synthetic and accessible form, and our documentary will share it with a wider public.
Subjects we'll study
Emergence of new countries producing wine vs traditional countries
New ROLE oF women
Increase in the number and role of women in this traditionally male sector
Evolution of consumer habits and behaviour
New wine production techniques to cope with climate change
Expansion and intensification of wine tourism
Marketing and communication strategy changes by wine actors
Our wine route..
.. To meet and exchange views with local experts and winemakers
.. To work in a vineyard in each country, especially during harvest periods
6 months - 10 countries - 50 vineyards
Our wine route in detail
We will travel through 10 countries and more than 50 vineyards starting with South Africa on the roads of the Western Cape. Then, we will fly to South America through the Mendoza Valley in Argentina and the vineyards of Chile. Then, we will travel to New Zealand and the southern states of vast Australia where the major wine-making areas extend before reaching the provinces of Ningxia and Shandong in China. California, where most of the United States' wine production is concentrated, will be our last stop before reaching Europe on the roads of the wine-making regions of Portugal, Rioja in Spain and Tuscany in Italy.